All In was the largest independent professional wrestling event in history. Because this event was not affiliated with any existing wrestling promotion, it required a completely new visual presentation package designed from the ground up. The now-iconic logo was the first piece to be designed. The simple, yet bold, and effective design encapsulated the DIY aspect of the show and would influence every other design aspect, from social media graphics that were shared millions of times over, to the live event set design, printed promotional materials, merchandise, and fans even lined up to have the logo tattooed on their arms.
